Quick Ad Optimization Guide

QUICK AD OPTIMIZATION GUIDE

HOW THIS WORKS

We just launched multiple ads for your practice. Over the next 30 days, we're going to let the data tell us which ads work and which don't. Your only job is to follow these 4 simple steps on the timeline below. By the end of 30 days, you'll have a handful of winning ads that you can run profitably for months.

YOUR CPL TARGETS

Before anything else, know your numbers. CPL means Cost Per Lead — how much you're paying for each person who fills out your form.

If you're not sure which target applies to you, ask us.

DAY 3 — KILL THE DEAD ADS

Go into your BiteBot dashboard and look at each ad that's running.

If an ad has spent money but generated ZERO leads in 3 days → pause it.

That ad isn't resonating. Don't give it more time or money. Pause it and let the budget shift to the ads that are actually working.

If an ad has leads coming in → leave it running. Don't touch it yet. We need more data.

DAY 7 — KILL THE EXPENSIVE ADS

Now you have a full week of data. Look at the CPL for each ad that's still running.

If an ad's CPL is above your Max CPL target for 7 days straight → pause it.

It's costing too much per lead. Even if it's getting leads, they're too expensive. Pause it.

If an ad's CPL is at or below your Target CPL → leave it running. This is a potential winner. Let it keep going.

If an ad's CPL is between your Target and Max → leave it running but watch it. It might come down as the algorithm optimizes. Check again at Day 14.

DAY 14 — KILL THE BAD QUALITY ADS

By now you've been getting leads for two weeks. You should know which ads are sending you real patients versus tire-kickers.

Ask yourself for each ad that's still running:

• Are the leads answering the phone?
• Are they booking appointments?
• Are they showing up?
• Are they actually interested in the service?

If an ad is getting cheap leads but NONE of them are booking or showing up → pause it. Cheap leads that don't convert are worse than no leads. They waste your team's time.

If an ad is getting leads that are booking and showing up → this is a winner. Leave it running and consider increasing the budget by 10-20%.

DAY 30 — DOUBLE DOWN ON WHAT'S WORKING

By now, most of your original ads have been paused. You should have 2-4 ads still running that are getting leads at a good CPL with decent quality.

Now do this:

Look at your winning ads and ask: what do they have in common?

• Is it the image style? (before/after, text-based, photo of the office, stock photo)
• Is it the offer? ($X off, free consultation, specific price point, financing)
• Is it the hook/headline? (question-based, price-shock, emotional, fear-based)
• Is it the service? (implants performing better than veneers, etc.)

Once you identify what's working, launch 3-5 NEW ads that are similar to your winners — same style, same offer type, same hook approach, but with fresh creative so the audience doesn't get tired of seeing the same image.

This is how you build a campaign that gets better every month instead of worse.

THE ONGOING CYCLE (after Day 30)

Repeat this process every month:

1. Launch 5-10 new ads (half should be similar to your previous winners and the other half are testing a brand new type of ad)
2. Day 3: Pause ads with zero leads
3. Day 7: Pause ads above Max CPL
4. Day 14: Pause ads with bad quality leads
5. Day 30: Identify new winners and create more like them

Every cycle your ads get better because you're building on what's already proven to work.

WHEN TO CONTACT US

Reach out to our support team if:

• All ads have zero leads after 3 days (something might be broken)
• You're getting leads but NONE of them answer the phone (might be a lead quality issue we can fix)
• Your CPL suddenly spikes after a period of good performance (ad fatigue — we can help refresh creative)
• You're not sure which ads to pause or keep

Go here to get more advanced > https://bitebot.freshdesk.com/support/solutions/articles/156000373440-bitebot-marketing-optimization-guide