BiteBot Meta Campaign Launch Guide

For Dental Practices — Even if You’ve Never Run Ads Before

What is this: In this guide, we will be walking you through, step-by-step, on how to build and launch a well-strategized advert on Meta through BiteBot. If you are ready to launch an ad on Meta, go through each step on this guide before you launch.

Step 1 – Choose Your Strategy

• Volume Strategy → Get lots of leads fast to practice follow-up and find winning ads. (mainly recommended if you’re in a suburban, small town, or rural area)

• Quality Strategy → Get fewer, more qualified leads ready to book. (mainly recommended if you’re in a metro or suburbs near a metro area)

✅ If you’re not sure, start with Volume — You can’t improve quality if you don’t have enough leads first.

Step 2: Choose Campaign Type

Lead Forms (Recommended for beginners):

• Higher volume, lower quality

• Built into Facebook/Instagram

• Great for volume strategy campaigns

• Faster setup and testing

• Best for competitive areas

Landing Pages:

• Lower volume, higher quality

• More control over messaging

• Great for quality strategy campaigns

• Better for experienced advertisers

• Best after finding a winning ad

Step 3: Choose your radius to target

Audience Size Targets:

• Metro/Suburban Areas: 500k+ (ideal: 1M+) (these are areas with over ~500k people in 10 miles)

• Rural Areas: 150k minimum

Radius Guidelines:

• Start with 15-20 mile radius

• Adjust based on patient drive time (keep under 1 hour)

• Urban areas: smaller radius, higher population density

• Rural areas: larger radius to reach minimum audience

Step 4: Choose Your Budget

Step 5: Choose an Ad Type (see this document to understand this step better)

• Metro Areas (High Competition)

  • Focus on decision-ready leads (using ads with competitive prices if you have it)

  • Highlight specialist credentials (if you have it)

  • Emphasize experience/technology

  • Offer same-day appointments

  • Multiple languages if applicable

• Suburban Areas / Small Towns

  • Test any lead type (decision-ready, solution-aware, or problem-aware)

  • Family practice angle

  • Convenience factors (parking, location)

• Rural Areas

  • Focus on solution-aware or problem-aware leads

  • Personal touch messaging

  • Local doctor angle

Step 6: Checklist

• 

  Select your strategy (volume or quality).

• 

  Choose landing page or lead form.

• 

  Define target radius.

• 

  Choose your budget

• 

  Choose an ad type

• Launch!