How the BiteBot Funnel Builder Works

This help article explains how the BiteBot Funnel Builder is structured and how to edit funnels correctly without breaking layouts or functionality.

Start by watching the video above for a full walkthrough. If you prefer written instructions, you can read the step-by-step guide below.

Watch the Video First

We recommend starting with the video below. It walks through the Funnel Builder visually and helps you understand how everything is structured before you make any edits.

Prefer to Read Instead?

If you would rather follow written instructions or want a reference you can come back to later, continue reading below.

How to Access the BiteBot Funnel Builder

1. From your BiteBot dashboard, go to Marketing.

2. Click Funnels.

3. You will see a list of preloaded funnel templates.

Your account comes with ready-made templates for different services, including:

• Clear Aligners

• General Dentistry

• Dental Implants

• Veneers

You can use these templates immediately or create a funnel from scratch.

How BiteBot Funnels Are Structured

Before editing anything, it is important to understand how a funnel is built.

A BiteBot funnel is made up of:

• Pages (Steps)

• Each page is built using layers

For this walkthrough, we focus on a single page to explain the structure clearly.

The structure always follows this order:

Section → Row → Column → Element

If something looks broken, misaligned, or disappears, it usually means something was edited or deleted at the wrong level.

Understanding Each Funnel Layer

1. Sections (Green)

Sections are the top-level building blocks.

Use sections to:

• Create spacing

• Set background colors or images

• Separate major parts of the page (hero, about, CTA, etc.)

You can:

• Add a blank section

• Insert a prebuilt section such as a hero or headline section

When a green outline is visible, you are editing a section.

2. Rows (Blue)

Rows live inside sections and control horizontal layout.

Use rows to:

• Organize content across the page

• Hold one or more columns

When a blue outline is visible, you are editing a row.

3. Columns (Purple)

Columns live inside rows and control vertical structure.

Use columns to:

• Split content into multiple areas

• Control spacing on desktop and mobile

When a purple outline is visible, you are editing a column.

4. Elements (Orange)

Elements are where the actual content lives.

Examples of elements include:

• Text and headlines

• Images

• Buttons and links

• Forms

• Videos

• Calendars

When an orange outline is visible, you are editing an element.

Example: Prebuilt Section Breakdown

In a typical prebuilt section (such as an About section), you will see:

• One full-width section

• A row that organizes the content

• Two or more columns

• Multiple elements such as images, headlines, paragraphs, and bullet points

Understanding this hierarchy helps you know exactly where to click and what to edit.

Styling Best Practices

Always style at the correct level.

What to Edit at Each Level

• Sections: Backgrounds, padding, spacing

• Rows and Columns: Layout and alignment

• Elements: Text, images, links, buttons, and actions

Example:

If you want to change the background color of an entire section but apply it at the column level, only that column will change. This often causes design inconsistencies.

Best Practice Tip

Avoid over-styling individual elements unless necessary. This keeps your funnels clean and easier to update later.

Mobile View and Responsive Editing

Always check the mobile view before publishing.

Why this matters:

• Columns stack differently on mobile

• Spacing that looks fine on desktop may look off on smaller screens

How to Edit Mobile View

1. Click the mobile icon in the funnel editor

2. Review spacing, alignment, and text

3. Make adjustments at the column or element level

Important:

Some edits need to be applied separately on desktop and mobile, so always cross-check both views.

Common Mistakes to Avoid

Deleting the Wrong Layer

A common mistake is deleting an entire row when you only meant to remove an element.

If this happens:

• Click Undo immediately to restore your layout

Understanding which level you are editing helps prevent this issue.

Editing Existing Templates Safely

If you want to customize an existing funnel template:

1. Clone the funnel step first

2. Edit the cloned version

3. Keep the original as a backup

This allows you to:

• Experiment freely

• Restore the original version if needed

Common customizations include:

• Updating logos or images

• Changing doctor names

• Adjusting brand colors

• Adding links or new content

Final Tips

Once you understand how sections, rows, columns, and elements work together, editing BiteBot funnels becomes much easier.

Take a moment to review the structure before making changes. This will save you time and prevent layout issues.

If you need additional help or clarification, you can always submit a support ticket, and our team will be happy to assist you.

Thank you for using BiteBot and happy building!